Systematic Literature Review: Aplikasi Uses and Gratifications Theory pada Penggunaan Sosial Media
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Penelitian ini bertujuan untuk menganalisis penerapan Uses and Gratifications Theory (U&G) dalam studi media sosial melalui metode Systematic Literature Review (SLR) dengan pendekatan PRISMA. Sebanyak 21 artikel jurnal terbitan 2022–2025 dianalisis untuk melihat bagaimana teori ini digunakan. Hasil penelitian menunjukkan bahwa U&G masih relevan dalam menjelaskan perilaku pengguna media sosial, terutama karena menekankan bahwa pengguna bersifat aktif dalam memilih media untuk memenuhi kebutuhan tertentu .Temuan penelitian mengelompokkan gratifikasi ke dalam empat kategori utama: motives-based, personal, social, dan applied gratifications, yang menunjukkan beragam tujuan penggunaan media sosial. Selain itu, jenis gratifikasi juga dipengaruhi oleh karakteristik masing-masing platform seperti TikTok, Instagram, Facebook, LinkedIn, dan X. Namun, penelitian yang ada masih didominasi pendekatan kuantitatif, dengan cakupan wilayah yang terbatas serta minim penggunaan metode campuran dan kajian terkait peran algoritma maupun teknologi baru. Oleh karena itu, penelitian selanjutnya disarankan untuk menggunakan pendekatan metodologis yang lebih beragam dan memperluas perspektif teoritis agar dapat memahami hubungan antara pengguna dan media sosial secara lebih komprehensif.
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