Dinamika Pemilihan dan Produksi Media Komunikasi E-learning oleh Learning Technologist di Kemenkeu

Isi Artikel Utama

Deni Asmayadi

Abstrak

Penelitian ini mengeksplorasi dinamika pemilihan dan produksi media e-learning oleh Pengembang Teknologi Pembelajaran (PTP) sebagai learning technologist di BPPK Kementerian Keuangan. Permasalahan utama berfokus pada tantangan PTP dalam menyelaraskan inovasi digital dengan heterogenitas demografi peserta (Generasi Z hingga Baby Boomer) di tengah struktur birokrasi yang rigid. Penelitian ini juga bertujuan mengisi evidence gap pada Teori Kekayaan Media serta minimnya studi empiris mengenai peran fungsional PTP di Indonesia. Menggunakan pendekatan kualitatif dengan wawancara mendalam terhadap 12 PTP dan 12 informan pendukung, studi ini menganalisis fenomena melalui sintesis Teori Kekayaan Media, Kognitivisme, Behaviorisme, dan Teori Birokrasi. Hasil penelitian mengidentifikasi tujuh faktor penentu pemilihan media, yaitu: peserta, materi, tujuan, waktu, sumber daya, permintaan eksternal, dan evaluasi. Dalam tahap produksi, PTP menerapkan teknik chunking materi berdasarkan prinsip multimedia Mayer dan Gestalt untuk meminimalkan beban kognitif. Temuan penelitian menegaskan peran vital PTP sebagai mediator atau "jembatan teknologi" bagi Widyaiswara (SME). Penelitian ini berkontribusi dalam memperluas aplikabilitas Teori Kekayaan Media pada ekosistem learning technologist di sektor publik, sekaligus menjadi referensi strategis bagi sekitar 2.000 PTP di instansi pemerintah.

Rincian Artikel

Bagian
Informatika
Biografi Penulis

Deni Asmayadi, Badan Pendidikan dan Pelatihan Keuangan

Seorang Jabatan Fungsional Pengembang Teknologi Pembelajaran di Kementerian Keuangan yang sedang tugas belajar di Universitas Airlangga, dengan sponsor beasiswa dari Kementerian Komunikasi dan Informatika.

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